Tuesday, November 6, 2012

New Orleans' Saints support America's WETLAND

To view the PSA video, click here.
Who Dat!?

The community partner for last night's Monday Night Football game was America's Wetlands Foundation (AWF).  Wetlands are an incredibly valuable landscape and unique ecosystem that are threatened worldwide, and they are particularly disappearing from the coast of Louisiana.

The dedication of this game, along with the airing of a public service announcement regarding the loss of the states wetland, was a prime example of how professional athletics can and should be used to reach a more extensive and inclusive audience.  Millions of football fans, who may not have otherwise been reached through the standard means of environmental organizations, have now been made aware of this important issue.  For many, because the message has come with the support of a beloved team, it holds far more substance and is more likely to inspire action, or at least concern.

So, Go Saints!  Go NOLA! And Go America's Wetland Foundation for creating such a partnership!

The following was sent today by the AWF to all of their supporters:

Saints Honor America's WETLAND During Monday Night Football

The New Orleans Saints dedicated last night's nationally televised game against the Philadelphia Eagles as "America's WETLAND Foundation Day at the Dome."

To view the PSA video, click here.
To illustrate the dramatic nature of Louisiana's ongoing coastal land loss, a public service announcement during the game depicted the virtual flooding of LSU's Tiger Stadium.  The state loses a football field of land about every 50 minutes.

"We are very appreciative of the ongoing support of the New Orleans Saints for our efforts to help save America's WETLAND.  This game provided a way to get the word out to millions of football fans that Louisiana's coast is important to the entire country," said King Milling, chair of America's WETLAND Foundation.