Wednesday, December 26, 2012

TEDTalks: Jason Clay, Biodiversity

Jason Clay: How big brands can help save biodiversity.

*The average American consumes 43x the amount of the average African.
*The average cat in Europe has a larger environmental footprint in its lifetime 
than does the average African.

In the TedTalks segment above, Jason Clay from WWF discusses how to proactively go about protecting the world's biodiversity.  He asks: "Should consumers have a choice about sustainability?  Or should all [companies] be sustainable?"  Sustainability has got to be a pre-competitive issue, something we all care about.

35 locations across the globe have been identified as richest in biodiversity and most important for ecosystem function.  These locations are threatened because they are where the world's supply of the following products are produced:
palm oil
pulp and paper
sawn wood
fish oil and meal
farmed salmon
farmed shrimp
tropical shrimp
white fish

100 companies control 25% of trade of all 15 of these most significant commodities around the planet.  If we change the way these commodities are produced, we can have the greatest impact on their environment.  People wouldn't have a chance to make the wrong purchasing choice when everything offered to them is sustainably made.  Until that happens though, remember your purchasing power, especially when purchasing items from the list above.