Tuesday, March 26, 2013

The Power of Sports for Environmental Stewardship

The NRDC did an amazing job putting this video together, it literally gave me chills-- every time I watched it.   

In addition, a webinar put on by the Green Sports Alliance last week had some other great nuggets of wisdom regarding the power of the athletics industry:

"We have considerable cultural influence that we need to use to scale up our efforts in mitigating climate change." -Scott Jenkins, Chairman, Green Sports Alliance 

"Market data and research from the industry show sports is probably the single largest industry that can shift values and behaviours.

"There is no other set of organizations that can transcend politics the way 
sports can." -Anne Kelly, CERES