For those that are ready talk the talk and truly leverage the power of sport to increase sustainability in communities, there are options for getting started. First, if you’re not yet convinced about the power and need for better improved fan engagement methods, check out green sports guru Dave Newport’s post here.
Next, figure out where you’re at in the process. Although I’d argue that every member should be ready to go all in, my business education tells me otherwise. For those that are concerned about upsetting fans, sponsors, players, donors, etc.; a materiality assessment or stakeholder engagement can help an organization determine where to best allocate sustainability resources. For those that are ready to take the lead on leveraging the true power of sport, you’ll need to develop a communications strategy. This will help take the guesswork and haphazardness out of fan engagement while significantly increasing awareness of sustainability initiatives – both their success and reasons behind implementation.